Barefoot Jason published an interesting article on the insight of running shoes' companies plan to try and get a slice of a pie for the rise for minimalist running market. The impact of "Born To Run" is far beyond our imagination. The surge in Vibram Fivefingers sale has caused alarmed in the traditional running shoes industry and they are not keeping themselves at one side of the fence.
Like what Jason mentioned, I also doubt that they will produce anything close to vibram...it will more of a "reduced" running shoes...
The original article can be found at