Thursday, April 14, 2011

ASICS Launches 33 : Trying hard at something they do not believe in

at The ASICS Blog | ASICS Launches 33 By ASICS, A Minimal, Lightweight Footwear Collection

The GEL-Blur33 is a lightweight every day running shoe that provides cushioning through Rearfoot GEL® and a Solyte® Midsole

The Rush33 is a low mileage running shoe that has an EVA Midsole:

They started with this "ASICS introduces a lightweight, minimalist running shoe collection that encourages natural foot movement in its new 33 by ASICS™ collection"

Looking from left to right, up and down...nothing minimalist there.

Can see from the way these shoes are designed and the way they have described, they are still not into it and trying to convince the market that they are following the market demand for minimalist shoes.

Recommended for neutral runners who does not have the budget to own cumulus or nimbus.......

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